The McGriddle

Illustration for the Chinese story “The McGriddle”

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在zài1990yī jiǔ jiǔ líng年nián代末dài mò,麦当劳mài dāng láo正zhèng寻找xún zhǎo下一个xià yī ge早餐zǎo cān革命gé mìng。In the late 1990s, McDonald's was searching for the next breakfast revolution.1999yī jiǔ jiǔ jiǔ年nián,当时dāng shí身为shēn wéi创新chuàng xīn厨房chú fáng行政xíng zhèng主厨zhǔ chú的deGerald Tomlinson有yǒu了le灵感líng gǎn:In 1999, Gerald Tomlinson, then the executive chef of the innovation kitchen, had an inspiration:如果rú guǒ能néng将jiāng松饼sōng bǐng的de甜蜜tián mì舒适shū shì,与yǔ经典jīng diǎn早餐zǎo cān三明治sān míng zhì的de咸香xián xiāng满足mǎn zú融合róng hé在一起zài yī qǐ会huì如何rú hé?What if the sweet comfort of pancakes could be fused with the savory satisfaction of a classic breakfast sandwich?为此wèi cǐ,团队tuán duì采用cǎi yòng了le一项yī xiàng新xīn专利zhuān lì工艺gōng yì,To achieve this, the team adopted a new patented process,

将jiāng枫糖fēng táng风味fēng wèi的de糖晶táng jīng直接zhí jiē注入zhù rù煎饼jiān bǐng,使shǐ每一口měi yī kǒu都dōu锁住suǒ zhù枫糖fēng táng的de甘醇gān chún,不会bù huì溢出yì chū或huò烧焦shāo jiāo。injecting maple-flavored sugar crystals directly into the pancakes, ensuring each bite locked in the sweetness of maple without spilling or burning.经过jīng guò严格yán gé的de市场shì chǎng试验shì yàn——After rigorous market testing—顾客gù kè纷纷fēn fēn惊艳jīng yàn于yú那nà印有yìn yǒu麦当劳mài dāng láo标志biāo zhì的de柔软róu ruǎn松饼sōng bǐng包bāo,夹着jiā zhe培根péi gēn、起司qǐ sī与yǔ滑嫩huá nèn蛋品dàn pǐn。Customers were amazed by the soft pancake buns imprinted with the McDonald's logo, filled with bacon, cheese, and tender eggs.——(McGriddle)终于zhōng yú在zài2003èr líng líng sān年nián6月liù yuè正式zhèng shì登场dēng chǎng。The 'McGriddle' officially debuted in June 2003.几乎jī hū一夜yī yè之间zhī jiān,它tā成了chéng le现象级xiàn xiàng jí热销rè xiāo,Almost overnight, it became a phenomenal bestseller,

因为yīn wèi那nà敢于gǎn yú大胆dà dǎn结合jié hé的de甜咸tián xián滋味zī wèi,既有jì yǒu烟熏yān xūn培根péi gēn的de深厚shēn hòu,又有yòu yǒu融化róng huà起司qǐ sī和hé柔软róu ruǎn蛋dàn的de温润wēn rùn。Due to its daring combination of sweet and savory flavors, featuring the depth of smoked bacon along with the warmth of melted cheese and soft eggs.随着suí zhe时间shí jiān推移tuī yí,McGriddle衍生yǎn shēng出chū多种duō zhǒng口味kǒu wèi:Over time, the McGriddle evolved into various flavors:香肠xiāng cháng蛋dàn起司qǐ sī、培根péi gēn、蛋dàn起司qǐ sī,甚至shèn zhì在zài夏威夷xià wēi yí推出tuī chū午餐肉wǔ cān ròu版bǎn,每měi一款yī kuǎn都dōu延续yán xù了le原作yuán zuò那股nà gǔ甜咸tián xián融合róng hé的de魔力mó lì。Sausage, egg, and cheese; bacon, egg, and cheese; and even a Spam version in Hawaii, each continuing the original's magic of sweet and savory fusion.尽管jǐn guǎn人气rén qì不减bù jiǎn,当dāng麦当劳mài dāng láo在zài2015èr líng yī wǔ年nián10月shí yuè推出tuī chū全天quán tiān早餐zǎo cān时shí,McGriddle却què一度yī dù被bèi排除pái chú在外zài wài——忠实zhōng shí粉丝fěn sī的de怒吼nù hǒu如潮rú cháo,最终zuì zhōng在zài2016èr líng yī liù年nián9jiǔ月yuè强势qiáng shì回归huí guī。Despite its enduring popularity, when McDonald's launched all-day breakfast in October 2015, the McGriddle was initially excluded—leading to an outcry from loyal fans, and it made a strong comeback in September 2016.二十多èr shí duō年nián后hòu,McGriddle依旧yī jiù是shì早餐zǎo cān创新chuàng xīn的de象征xiàng zhēng:More than twenty years later, the McGriddle remains a symbol of breakfast innovation:

一个yī ge巧思qiǎo sī简单jiǎn dān却què透过tòu guò技术jì shù巧妙qiǎo miào执行zhí xíng,再zài加上jiā shàng一抹yī mǒ枫糖fēng táng魔法mó fǎ,便biàn成就chéng jiù了le这款zhè kuǎn经典jīng diǎn。A simple idea executed with technical finesse, plus a touch of maple magic, creating this classic.

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